On the basis that 80% of sales come from 20% of customers then it is important that these customers are treated as Key Accounts. Moreover as the structure and organisation of companies as well as markets become ever more complicated, an increasing need for more highly skilled sales people is created.

This programme has been designed to close the skill gap between sales people and buyers and other decision makers. It is suited to senior sales people, sales managers, business development managers, and others who have a senior customer-facing role.