Web Site Consultancy

A web site is an essential tool to the promotion of any business. It is no longer a nice to have and needs to be an integral part of a company’s overall marketing strategy.

At a minimum the website should present an external view of the company that ties in with all other current marketing activities or campaigns  and should contain the following:

  • Company overview
  • Product details
  • Reasons why your customers should buy from you (your Unique Selling Propositions (USP)
  • Press releases to tie in with advertising campaigns
  • Newsletters
  • Contact details

It should be used to capture the attention of prospects and collect information about them when they make an enquiry

 

If the business model allows, then it should also be used as a vehicle for selling company products and collecting revenue.

 

Consult ™ have experience of integrating web sites into a company marketing strategy, advising on the direction, content and build of a web site and through an associate company can arrange to have a site built to the meet a customer’s business requirements.

 

A good web site needs to change as often as the business dictates and to this end Consult ™ recommend the structure of a web site that allows changes to be made in minutes, by  non-skilled personnel in the client’s own organisation.

If you think your existing web site isn't working hard enough for you then read the following article published in "independent Business Today" - My Web Site Isn't Working! and then contact us to carry out a web site audit.

Consult ™ is currently under contract to run web sites for a number of clients:

  • www.theopenroad.co.uk                 The Open Road Classic Car Hire
  • www.euro-classic.co.uk                  IMS Ltd - the commercial arm of the Motor Sports Association (MSA)
  • www.msaclassic.co.uk                    IMS Ltd - the commercial arm of the Motor Sports Association (MSA)
  • www.vinyl-destination.com              Vinyl Destination
  • www.classiccarhireworld.com        Classic Car Hire World - launched on February 2008 and within 3 months had a Google PageRank of 4/10 and appeared on page 1 of Google.
  • www.classiccarhireworld.co.uk      Classic Car Hire World - as part of my 'Surround and Protect' strategy this domain name (and about 20 others) points to the main Classic Car Hire World domain.