Tony’s core skills come from 30 years experience at IBM and AT&T, 20 of which were in Sales and Marketing roles providing services to national and multi-national businesses.   

He exceeded his financial targets for 15 consecutive years and while working full time for IBM, still had enough time to develop a business plan for a new company and set-up The Open Road - Classic Car Hire. www.theopenroad.co.uk

His specialist experience includes:

• Selling to all management levels of business
• Managing the Sales Process
• Developing Marketing Strategy and Plans
• The setting and measurement of sales targets
• Bringing new products or services to market
• Setting up Dealer/Agent channels
• Negotiating and Managing Contracts
• Setting prices
• Knowledge of Manufacturing and Service Industries
• Knowledge of Computer and Telecommunications industries
• Development and delivery of Web Sites (with or without e-commerce capabilities) as part of an overall Marketing Strategy

In addition to his Consultancy work Tony works as:

• Vice Chair of the Board of South Warwickshire Tourism (SWT) trading under the global brand name of Shakespeare Country
• The Chairman of the South Warwickshire Association of Tourist Attractions (SWATA)
• Owner of  The Open Road – Classic Car Hire 
• One of the Founding Directors of HCHG – a Trade Association for Classic Car Hire companies

He holds a Diploma in Management Studies (DMS) from Coventry University, is a Member of the Chartered Management Institute (MCMI) an Accredited Associate of the Institute for Independent Business (IIB) and a member of Coventry and Warwickshire Chamber of Commerce.

He is listed on the National Business Link Consultants Register. and is contracted to both Coventry & Warwickshire Chamber of Commerce and Business Link West Midlands to undertake Strategic Business Reviews and provide follow on specialist Sales & Marketing consultancy.