Most businesses are started by creative people with a good product or service and an optimistic idea of the potential of their target market.  Part way through the first year they find that sales are lower than expected, cash flow starts to be a problem and they wonder whether they have done the right thing.  They then run the risk of becoming bogged down in short term tactics and losing the initial enthusiasm and vision. 
At best this may slow down the growth of the business and at worst it may fail.

It is a fact that while most start up companies have an outline view of where they think the market will be, very few have a detailed enough plan, complete with milestones of what has to be done, when and by whom.

Following requests from a number of start-up businesses, Consult™ have used our sales and marketing expertise, to develop a service specifically aimed at helping businesses with their first crucial year of trading. 

This service is also ideal to help with the launch of a new product or service or if a company is considering a change of direction. The QuickStart Marketing Programme helps you focus on your new product or service, identify and understand the target market and the competition.  The Marketing Plan that we jointly develop is specifically tailored to your product and chosen market and includes a detailed action plan covering the main milestones and dates over a 12 month period.

The QuickStart Marketing Programme does not stop there.  Most new businesses do not have the resources of a Sales or Marketing Director, and cannot afford to hire one until the business grows to a critical size.  So QuickStart includes resource from Consult™ to act as a part time Marketing Director for a period of 6 months with support for the remainder of the year available by telephone.

This resource can be used either to actually implement the plan, or to keep it on track, freeing you to concentrate on the day to day running of the business.

As most new businesses need to be careful with cash flow, the charges for QuickStart are spread across a 12 month period, even though the Marketing Plan will be developed during the first month and most of the implementation activity will take place during the first 6 months.  This means you pay for most of the programme as your sales increase and your initial funds are free for more urgent needs.

If you want to understand how the QuickStart Marketing Programme can help your business, then please click here and enter your details on the  enquiry form