Case Study - Vinyl Destination

Consult ™ are providing marketing services to a start-up company organising hard dance club nights.

Vinyl Destination started with a bang in August 2006, organising the Global Gathering Afterparty at the Bureau nightclub in Stratford upon Avon. Godskitchens Global Gathering is a two day event, held at Long Marston Airfield just outside Stratford upon Avon. The Afterparty was organised by Richard Merrygold and featured one of the UK's most respected hard dance DJs, Nick Rafferty as well as some of the freshest up and coming local DJs.

The event was such a success that Richard enlisted the help of Matt Deegan to organise a series of similar events in London – and Vinyl Destination was born.
 

While Richard and Matt have a great deal of contacts and first hand experience within the dance scene, they have little experience of the processes involved in running and marketing a new business.

Consult™ are providing the following assistance:

  • Building and delivering a Marketing Plan for the business
  • Refining and extending the original Business Plan to help raise the necessary funds for the first year of business
  • Production of marketing material and flyers
  • Design, build and maintenance of a web site using Quinsolve’s Content Management Service (ContentOK)

For more details on Vinyl Destination see: www.vinyl-destination.com